Christmas is the season for indulgent treats, community warmth, and that unmistakable festive magic.

Let's be honest though, there’s no better place to experience it all than in a charming market town (cough cough, in Cumbria).

With searches for "best market towns in England" soaring by 50% in the past 90 days, it’s clear that Brits are on the hunt for the perfect destination to fully embrace the Christmas spirit.

And, naturally, the Lake District has an abundance of charming little haunts that complement Christmas perfectly.

The staycation experts at holidaycottages.co.uk have revealed a list of the top market towns to visit this Christmas, based on various factors such as scenic winter walks, cosy pubs with roaring fires, sparkling holiday lights, likelihood of snow, search volume for ‘Christmas markets’, number of pantomimes and more.

But where in Cumbria is the most magical?

The latest research at holidaycottages.co.uk reveals Keswick as one of the top festive market towns to visit this Christmas, blending its quintessential charm with sparkling holiday lights, scenic winter walks, and a Christmas market filled with local treats and artisanal crafts.

Keswick

Keswick brings a special charm to the festive season with its stunning Lake District setting. Surrounded by snow-capped hills and breathtaking winter landscapes, Keswick offers a unique Christmas experience for those who enjoy the outdoors.

Recommended reading:

Cumbria's Winter Warmth Appeal benefits from match funding

Keswick to Barrow 2023 successful as Hawcoat Park sees thousands

UK weather: Met Office snow warning as 20cm could fall

The town boasts plenty of festive walks, such as the scenic trail around Derwentwater, perfect for soaking in the crisp winter air.

Keswick’s cosy pubs, many featuring real fires, invite visitors to warm up after exploring, while the town’s Christmas market, filled with handcrafted gifts and local treats, adds to the seasonal magic.

Keswick’s blend of natural beauty and seasonal cheer including eight pantomimes makes it a standout destination for a cosy and unforgettable holiday escape.