The appearance of the Christmas adverts always signals the start of the festive period, whether you’re ready for it or not.
So far we’ve been introduced to the John Lewis advert, the Marks and Spencer advert and many more.
Next on the Christmas advert schedule is Asda, who is launching a Christmas campaign called ‘Asda on Ice’.
Set to a new imagining of the ice dancing classic – the Bolero – the 60 second ad follows a family gliding through a series of magical Christmas moments – before reaching the big day itself.
It begins with a family entering an Asda store for their normal weekly shop, only for the world around them to transform into an ice-skating rink as staff and customers glide around the store.
It depicts all the major Christmas events: the school Christmas play, the office Christmas party, all the little moments that make up Christmas.
The Christmas ad will premiere at 8:15pm on Friday 5th November, during the ad break for Coronation Street on ITV.
The advert highlights Asda’s Christmas range for 2021. The range includes everything from Chocolate Orange Bauble to Special Ham and Rarebit Spoons.
The range also includes more than 200 vegan and free-from products, so there’s something to enjoy for everyone.
Watch the Asda Christmas advert now
Meghan Farren, Chief Customer Officer at ASDA, said: “This year our Christmas campaign is about celebrating all the moments that make Christmas special, and showcasing the amazing quality and range of products our customers can enjoy throughout the festive season.
"We didn’t just miss the opportunity to enjoy Christmas dinner together last year – we missed the school plays and the work nights out.
"This year we want to help our customers make every moment spectacular. ‘Asda on Ice’ takes everyday moments and turns them into a beautiful performance – and that is just the kind of magic we want to bring our customers this year.”
In addition to the Asda on Ice film, the retailer will also be airing four additional 30 second ads which focus on all the spectacular products on offer across all Christmas moments, from gifting and decorations, to party food and the big Christmas dinner.
You can watch the advert now on YouTube, or tune in to ITV at 8:15pm on Friday, November 5.
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